A month or so ago this video made the rounds.

I have since lost track of the number of times this (or a link to it) was sent to me.  The message was always the same:  ”Look at this…”, “I would never…”, etc.

To most people this was the most preposterous thing imaginable.  Using a communications device as a kitchen gadget?  Who would do that?

To others this is inspiration and “look at this” becomes “LOOK AT THIS!” and takes on a completely difference meaning.  Jae-Wan Jeong is one of those people.

Read more at: Fast Company Design